Topic outline

• General
  

  General

  • Announcements Forum
• Topic 1
  

  Topic 1

  • Lesson 1 File

    The lesson introduces the course, defines ethics and explains historical background to marketing ethics and governance
    

• Topic 2
  

  Topic 2

  • Lesson 2 File

    The lesson describes major ethical issues in marketing. Ethical concerns in product decisions, pricing, promotion, packaging and research are presented with practical examples in the Kenyan context
    

• Topic 3
  

  Topic 3

  • Lesson 3 File

    Ethical theories that help us in explaining and predicting ethical upstream and downstream ethical behaviors are presented. The theories are in two broad categories namely: teleological and deontological.
    

• Topic 4
  

  Topic 4

  • Lesson 4 File

    The lesson provides the opportunity to discuss ethical codes and principles. At conceptual level, the codes of ethics including honesty, justice and gratitude are explained. Students are encouraged to contextualize codes and principles of ethics in the Kenyan marketing environment
    

• Topic 5
  

  Topic 5

  • Lesson 5 File

    Ethical programs and functions is the central debate in this session. It reviews voluntary actions by corporate firms such as corporate social responsibility and its accompanying principles. Further, consumer rights issue is presented.
    

• Topic 6
  

  Topic 6

  • Lesson 6 File

    Consumer responsibilities pertaining to consumption behavior and relationship with marketers are explained. In addition, responsibilities of marketers are discussed.
    

• Topic 7
  

  Topic 7

  • Lesson 7 File

    The session presents barriers to introduction and enforcement of ethical behaviors and practices. Some of the barriers include corporate culture, organizational climate and leadership. Ways of overcoming these barriers and encouraging ethical behavior are suggested.
    

• Topic 8
  

  Topic 8

  • Lesson 8 File

    Corporate governance plays an instrumental role in institutionalizing marketing ethics. The session discusses corporate governance issues. Students are encouraged to borrow from industry practices and enrich discussions with practical examples on the nexus between governance and ethics
    

• Topic 9
  

  Topic 9

  • Lesson 9 File

    The session presents a debate on research in the field of marketing ethics and governance. First, ethics in research is discussed followed by exploration of knowledge gaps that may be addressed by applied marketing research
    

• Topic 10
  

  Topic 10

  • Lesson 10 File

    The session addresses contemporary issues in marketing ethics. Case studies are used to create practical learning and to promote critical analysis and creative thinking by students
    

  • DMA 556: MARKETING ETHICS & GOVERNANCE EXAMINATION Quiz

    
    

    UNIVERSITY OF NAIROBI
    UNIVERSITY EXAMINATIONS 2019/2020

    EXAMINATIONS FOR THE DEGREE OF MASTER OF SCIENCE (MARKETING)

     

    DMA 556: MARKETING ETHICS & GOVERNANCE

     

    DATE: 4^TH AUGUST 2020                         TIME: 6.00 P.M. - 8.00 P.M.

    ===============================================================

    INSTRUCTIONS: ATTEMPT ALL QUESTIONS

    
    

  • DMA 556 EXAMINATION Quiz